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Holosonics Audio Spotlight System Impresses Science Veterans, Inspires Future’s Young Minds at Inaugural TEDYouth Event

Dr. Deborah Berebichez, “The Science Babe,” uses Audio Spotlight system by Holosonics to ignite the spark of scientific passion in tomorrow’s thinkers at first ever TEDYouth event

Dec 29, 2011
Press Release

Students and science enthusiasts alike were reminded firsthand that science is exciting, as distinguished physicist Dr. Berebichez presented Holosonics Audio Spotlight technology at TED’s premier TEDYouth event in New York City.

Similar to the premise of the "Humanly Impossible" National Geographic television program which Berebichez hosts, the very performance of the Audio Spotlight system itself seems impossible at first glance. Harnessing the miniature wavelength of an ultrasonic carrier and taking advantage of the predictable non-linearities associated to the physics of air, the Audio Spotlight system is able to produce a narrow laser-like beam of audible sound – allowing the user to provide sound where they want, and maintain the quiet elsewhere. Just like aiming the beam of light from a flashlight, a precise location can be illuminated with sound using Holosonics unique speakers.

TEDYouth's theme was "Play, Learn, Build, and Share," and Berebichez felt the Audio Spotlight was just the device to relay the event's spirit. A thin, flat ultrasonic transducer that turns the air itself into a speaker with laser-like directivity... She had no doubt that the demonstration was worthwhile as she panned across the audience with the sound beam, watching the ensuing smiles and reactions.

As Berebichez explained, "The people attending the TEDYouth conference in NYC were quite impressed with the Audio Spotlight speaker from Holosonics, and many of them asked to play with it. While they agreed controlling light with lasers is now a ubiquitous phenomenon, they contemplated Holosonics speakers being used everywhere."

"The applications of Holosonics Audio Spotlight technology are numerous, and most of them quite novel and interesting," Berebichez offered. She continued, "I am so excited that the Holosonic technology has been fully developed and that it can be used in museums, classrooms, supermarkets, airports, etc... I was honored to show a demo of the Audio Spotlight for some of the top technologists in the world, who are early adopters."


About Holosonic Research Labs, Inc.

Holosonic Research Labs, Inc., a pioneer in directional acoustics, develops and manufactures the Audio Spotlight® directional sound system. Founded in 1999 by MIT graduate Dr. F. Joseph Pompei, Holosonics' Audio Spotlight technology is used in a wide variety of applications including museums, libraries, offices, reception areas, retail displays, trade shows and retail kiosks. The world's top organizations and companies use the Audio Spotlight directional sound system to beam sound to their listeners... and preserve the quiet.™


About Deborah Berebichez, Ph.D.

Deborah Berebichez is the first Mexican woman to graduate with a physics Ph.D. from Stanford University. For her Ph.D. Dissertation at Stanford, she invented a highly effective technique to focus wireless signals in targeted locations, and has also published research in the field of nano-engineering. Ms. Berebichez’s passion is to popularize science and motivate young minds to think analytically about the world. This has led her to pioneer learning initiatives in schools and universities in Mexico, Africa, the US and Israel. She is a frequent public speaker and has been recognized by numerous media outlets such as Oprah, CNN, WSJ, TED, DLD, WIRED, Martha Stewart, City of Ideas, Dr. Oz Show, Celebrity Scientist and others. She regularly appears as a science expert on different international TV networks; currently she is the TV host of National Geographic’s "Humanly Impossible" show.

Press inquiries: press@holosonics.com

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