- Attract and excite shoppers with sound, without adding noise.
- Maintain peace and quiet, while still providing sound.
- "Illuminate" products with sound.
- Allow multimedia in difficult or sensitive areas.
| Customers: | Click on linked customers for more info |
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A&E Billboard Target Billboard Cisco Systems Incredible Connection Best Buy Timucin Cybermedia Urban Retail Properties British Telecom |
Eastman Kodak Johnson & Johnson Motorola NCR Corporation Steelcase Symbol Technologies Time-Warner Starbucks Marks and Spencer |
A&E Billboard
Until now, adding sound to billboards was not an option because of
obvious noise problems; nearby neighbors and businesses would not
tolerate continuous noise from roof-mounted loudspeakers. With the
Audio Spotlight technology, sound can be targeted to a specific area,
and provide audio just to this small region – all the way from a
rooftop. JP Freeley of BlueBlastMedia has applied this method to a
billboard in Manhattan for A&E's new television series "Paranormal
State." A pair of Audio Spotlight systems mounted above the billboard
project sound down onto a targeted area of the sidewalk – from seven
stories up! The projected sound is a women's whispering voice that
startles and entertains passersby. Their attention is drawn directly to
the billboard itself. Meanwhile, quiet is preserved for all of the
neighbors. More info...
Target Billboard
To promote "Infinite Island: Contemporary Caribbean Art," part of its
First Saturdays series at the Brooklyn Museum, retailer Target employed
Audio Spotlight technology to play Caribbean-themed music for people
who walked by the red and white billboards. The goal was to increase
people’s engagement with the billboard, which invited them to a free
evening of art and entertainment. BlueBlast Media installed a pair of
Audio Spotlight systems in each of the three billboards in the
Brooklyn, NY area around the museum. The systems beamed music only to
those within the targeted area while others outside of the beam
remained completely unaffected. The billboard was able to effectively
capture the attention of the consumer while maintaining quiet for
nearby homes and businesses.
Cisco Systems
Cisco Systems called us with an urgent problem. Noise in their
visitors' center was disturbing their guests, and the complaint came
straight from top management. Four plasma screens had been installed in
one small room, each with custom-designed, interactive multimedia
content. With only traditional loudspeakers, every guest was bombarded
with sound from all four stations, creating a distressing environment
for their clients and Cisco's management. The executive originally
demanded that these displays be removed entirely, but instead Cisco
called us, and we offered a better solution. We installed a single
Audio Spotlight disc over each display, and used a standard ball-socket
mount to aim each disc directly at the listening position in front of
each screen. With sound created by Audio Spotlight systems, only those
interested in interacting with the display hear the sound, and the rest
of the room remains peaceful, quiet, and professional for everyone.
Incredible Connection
Located
in the massive Gateway Shopping Center in Durban, South Africa,
Incredible Connection is a computer and electronics mega store that has
all the latest technology. For their gaming section, Incredible
Connection wanted to offer their customers a truly unique experience.
They contacted Silent Sound and soon had four Audio Spotlight systems
installed, one for each gaming system. The systems, installed above
each gaming kiosk, allow customers to play the latest games with their
own sound while leaving the other areas of the store unaffected.
Best Buy
Best Buy is putting Audio Spotlight systems to use in a variety of
applications in their retail stores, including DVD sales and promotion,
kiosks, and product "beacons". The retail chain installed several Audio
Spotlight systems in the "Family Fun Zone" section of one of their
retail stores. Each system corresponds to a television that can be seen
and heard in one discrete location. Shoppers outside of the zone remain
completely unaffected by the sound. The system allows retailers to
create a unique and isolated atmosphere within a large noisy
environment.