press release

February 16, 2018

Holosonics' Audio Spotlight Technology Will Be Featured in The Henry Ford's Innovation Nation on CBS

CBS correspondent Alie Ward gets a firsthand demonstration of Audio Spotlight technology  


Audio Spotlight technology will be featured on The Henry Ford's Innovation Nation television program this weekend. The segment will air on CBS at 11 AM U.S. Eastern time on Saturday, February 17.

Audio Spotlight directional speaker technology, which has been featured previously on many network TV shows in the U.S. and beyond, produces narrow beams of sound, similar to beams of light from a flashlight.

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The crew from Innovation Nation filmed the segment in and around Holosonics' headquarters in Watertown, MA. During the video shoot, correspondent Alie Ward positioned herself directly in front of an Audio Spotlight speaker and she was visibly astounded and excited as she was filmed stepping into and out of the directional speaker's narrow beam of sound. The episode on Innovation Nation, hosted by Mo Rocca, is titled "Sound Tunnels".


Innovation Nation's Alie Ward interviews Holosonics founder Dr. F. Joseph Pompei


Check your local TV listings and tune in to CBS on Saturday, February 17 to watch The Henry Ford's Innovation Nation segment featuring Audio Spotlight!

Click here to watch the segment on
CBS Dream Team online.



The Audio Spotlight system creates focused beams of sound by using a narrow beam of ultrasound as a "virtual" sound source. While ultrasound itself is outside the range of human hearing, this innovative technique causes the air to change the ultrasound's "shape" as it travels. This change leads to the creation of clear sound that can be directed to a precise location, with directivity and control that far exceeds traditional loudspeakers. This directional audio technology is regularly used for enhancing a wide variety of commercial applications including libraries, museums and galleries, digital signage, retail displays, trade exhibits, and art installations around the world.