Attendees at last fall's TechX in New York City experience Audio Spotlight technology

press release

March 19, 2018

Holosonics Was Invited to Advertising Week Europe's TechX Conference to Demonstrate Audio Spotlight Technology


Holosonics was invited by host company VentureFuel to bring Audio Spotlight to Advertising Week Europe's TechX conference as a "bleeding edge" advertising technology. Audio Spotlight represents one of the latest and greatest tools for revolutionizing retail advertising, OOH campaigns, digital signage, trade shows, brand events, pop-up museums, and more.


UK distributors Directional Audio will replicate the highly successful, buzz-generating demonstration of Audio Spotlight that we presented last fall at AdWeek's TechX conference in New York City.

Complementing thoughtful seminars, workshops, and discussion panels at Advertising Week Europe, the TechX conference features a hands-on journey through interactive installations and tech advancements that include haptics, holograms, AI, VR, and AR, in addition to Holosonics' revolutionary Audio Spotlight sound beaming technology.


Two people close enough to shake hands, listening to entirely separate sound beams created by the Audio Spotlight


AdWeek Europe's TechX event will be held in London on March 19-22.


The Audio Spotlight system creates focused beams of sound by using a narrow beam of ultrasound as a "virtual" sound source. While ultrasound itself is outside the range of human hearing, this innovative technique causes the air itself to change the ultrasound's "shape" as it travels. This change leads to the creation of clear sound that can be directed to a precise location, with directivity and control far exceeding any traditional loudspeaker.