Audio Spotlight engaging a visitor at the Hammond Creation Lab

press release

JULY 12, 2017

LIFT by EnCore Beams Sound with
Audio Spotlight at Aircraft Interiors Expo


When the team at LIFT by EnCore planned to debut their new Tourist Class Seating for the Boeing 787 Dreamliner at a major industry conference, they called on Holosonics to provide a world class audio system for LIFT's trade show booth video presentation. To meet the challenge of providing a narrow, tight beam of sound for booth visitors who watched LIFT's video demo while simultaneously not disturbing other customers viewing LIFT's products nearby, Holosonics implemented its AS-24i Audio Spotlight directional speaker systems. To the delight of the LIFT team attending this year's Aircraft Interiors Expo in Germany, the Audio Spotlight system was the perfect solution to create a multi-purpose booth configuration in a tightly confined space.


"None of our booth visitors had any difficulty hearing or communicating with us just a few feet away from the video demo."
-Elijah Dobrusin, VP of Development & Strategy at LIFT by EnCore. 


A pair of AS-24i delivering sound exclusively to LIFT's seating.


On one side of the booth space, three rows of LIFT's Tourist Class Seating were available for customers to look over and experience first-hand. On the opposite wall, the video presentation was played on a loop for visitors to view from a couch and the sound from the Audio Spotlight system provided a narrow, tight beam of sound for viewers - but the audio was virtually undetectable to booth staff and visitors just a few feet away.

"Using the Audio Spotlight speakers, we were able to provide the video demo to anyone who wanted to watch it and, at the same time, there was no distraction from the demo's audio in the adjacent product viewing area," stated Elijah Dobrusin, LIFT by EnCore's Vice President of Development & Strategy. 

The Audio Spotlight directional sound technology provided a flexible solution for LIFT's booth presentation, and Holosonics was a proud partner in this project.


The Audio Spotlight system creates focused beams of sound by using a narrow beam of ultrasound as a "virtual" sound source. While ultrasound itself is outside the range of human hearing, this innovative technique causes the air itself to change the ultrasound's "shape" as it travels. This change leads to the creation of clear sound that can be directed to a precise location, with directivity and control far exceeding any traditional loudspeaker.